WSJ US BusinessNetflix Explores a Version With Ads as Subscriber Base Shrinks

April 19, 20220
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Netflix Inc. said it is exploring offering a lower priced ad-supported version of the platform to boost its subscriber base, after the streaming giant posted its first quarterly subscriber loss in more than a decade.

The move is a significant change for a company that has sold itself since its inception as a commercial-free haven for its members. Netflix is grappling with slowing revenue growth caused by stiffer competition from rival services and rampant account sharing among its customers.

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